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Should I Buy Gold Bullion or Silver Bullion? While both gold and silver have attractive features, gold is the better investment for the average precious metals investor. ... This is because silver has many industrial uses. As such, silver can be attractive during down cycles when the price of the metal is cheap.. How to buy gold and silver? This practical guide will help you to make more conscious purchase, if you've decided to buy gold or silver. The precious metal may be a good investment—here's why. Gold is considered by investors to be one of the safest investments, recovering its value quickly through economic downturns. Its price often tracks in opposition to stock market or economic swings. There is no precious metal in the world coveted more than gold. The famous “yellow metal” has been a standard by which wealth is measured for centuries, and as civilizations took the first steps out of the Dark Ages and into international trade in the Middle Ages and beyond, gold was there as the standard unit of commerce used by nations and people who spoke different languages. Despite language and cultural barriers, everyone understands the value of gold. Today, gold bullion remains a primary vehicle for private investment and the protection of wealth. Gold is primarily found as the pure, native metal. Sylvanite and calaverite are gold-bearing minerals. Gold is usually found embedded in quartz veins, or placer stream gravel. It is mined in South Africa, the USA (Nevada, Alaska), Russia, Australia and Canada.